4 Cool things I bookmarked

As a continuous learner, and given my fondness for LinkedIn, I'm constantly devouring articles, podcasts, courses, and more.

Though valuable, these can distract from my main focus, if I've set aside time on my calendar to give attention to specific items.

To attend to things appropriately, and to be able to return to those fancy, yet valuable distractions later on, I find myself using LinkedIn's "Save" feature often.

To find it, click the 3 dots in the top right corner of any post in your feed. The 1st option will be the Save option with the bookmark icon. To access these later on, on your LinkedIn homepage, underneath your profile, you'll see the bookmark icon next to the words "My items."

For this week's edition of our newsletter, I thought I'd share my 4 most recent bookmarks. Enjoy!

1. Customer Service

In this post, Jeff Toister points out the importance of diagnosis before prescription, especially as it relates to helping organizations improve their customer service.

In it he expands on each of the following 3 bullet points, relating to his diagnostic:

Pick a target
Identify skills and qualifications
Measure the gap

What drew me to the post initially, while scanning, was his analogy about asking a doctor to recommend medicine without 1st having a diagnosis.

→ Check out Jeff's post (with his bonus worksheet link)

2. Zoom In & Zoom Out

What you see at the street level is far different than what you see from 30,000' in the air. One isn't more important than the other, as both perspectives are necessary for business sustainability.

This is the gist of Dr. Jan Wyatt's post, where you'll also find a link to the article "The Best Leaders Zoom In and Zoom Out."

→ Check out Jan's post

3. The Growth Leader Book

"The Growth Leader is a sales book written for CEOs. And it's a leadership book seen through the lens of the sales function. It's a treatise for the top executives on how to think about the role of the sales function beyond the obvious one of distribution."

So says Blair Enns in his post, reflecting on the work of the book's author, Scott K. Edinger.

While I consume large amounts of learning with my trusty laptop, I look for new reads where I can hold an actual book in my hands often. This is one that's on its way to me now.

→ Check out Blair's post

4. Selling in Vectors

I love a complex sale.

The puzzle that is a multi-stakeholder effort, with the need to map and analyze involvement, develop personalized messaging for each contact's priorities, the research to develop use cases, the data analysis to project financial impact, and the potential to create outsized outcome for clients and their customers and employees...

SIGN ME UP!

All that's to say that I really enjoy Nate Nasralla's post, where he describes the "Selling in vectors" concept.

Plus he uses these cool arrows:

→ ↘︎ ↓ ↑ ↖︎ ←

That caught my eye, too.

→ Check out Nate's post